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  <link>http://www.rediff.com/money/index.html</link> 
  <description>India's largest news and entertainment service online.</description> 
  <language>en-us</language> 
  <pubDate>Fri, 25 Jul 2008 03:06:00 GMT</pubDate> 
  <copyright>Copyright: (C) 2008 Rediff.com India Limited. All Rights Reserved.</copyright> 
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<!--25-07-2008:02:20:44-->
<item>
  <title>Trai norms for TV ratings body</title> 
  <link>http://www.rediff.com/rss/redirect.php?url=http://www.rediff.com/money/2008/jul/25trai.htm</link> 
  <description>The government is set to participate in the business of television ratings that is primarily meant to guide the broadcasters, the media agencies and the advertisers, to determine their programme scheduling, advertising spends and the placement of the advertisements.</description> 
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<!--25-07-2008:02:18:46-->
<item>
  <title>Advertising rates: 'Kids' go for the kill</title> 
  <link>http://www.rediff.com/rss/redirect.php?url=http://www.rediff.com/money/2008/jul/25kid.htm</link> 
  <description>The advertising world it seems belong to the young and trendy. At least, on the evidence of the fee that new upcoming stars command for endorsements. </description> 
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<!--25-07-2008:02:16:48-->
<item>
  <title>Kingfisher Air runs up Rs 4k-cr debt</title> 
  <link>http://www.rediff.com/rss/redirect.php?url=http://www.rediff.com/money/2008/jul/25bs.htm</link> 
  <description>Kingfisher Airlines, owned by liquor baron Vijay Mallya, has run up a debt of Rs 4,000 crore. The airline, which is merging with Deccan Aviation, is understood to have a top line of around Rs 3,000 crore and is expected to make losses of Rs 900 crore on a yearly basis. This is in addition to the losses of around Rs 650 crore suffered by Deccan Aviation.</description> 
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<!--25-07-2008:02:14:51-->
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  <title>BPO, offshoring may be obsolete words by 2015 </title> 
  <link>http://www.rediff.com/rss/redirect.php?url=http://www.rediff.com/money/2008/jul/25off.htm</link> 
  <description>Words like business process outsourcing (BPO) and offshoring may not exist in the IT dictionary by 2015. Substitutes like business service outsourcing and global delivery model (GDM), necessitated by the changing business model of IT firms, are likely to replace them over the next seven years.</description> 
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<!--24-07-2008:19:59:57-->
<item>
  <title>Honda launches 125 CC CBF Stunner</title> 
  <link>http://www.rediff.com/rss/redirect.php?url=http://www.rediff.com/money/2008/jul/24honda.htm</link> 
  <description>Addressing a press conference before the launch of the bike, Deepak said Bhopal provides huge opportunity for expansion and the company is looking forward to introduce and promote its range of products in the city. With increased choices now available in the market, he said Indian youth today were actively on a look out for brands that have a high 'style and attitude' quotient.</description> 
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<!--24-07-2008:19:16:15-->
<item>
  <title>Google launches online encyclopaedia to counter Wikipedia</title> 
  <link>http://www.rediff.com/rss/redirect.php?url=http://www.rediff.com/money/2008/jul/24google.htm</link> 
  <description>Users will be allowed to write articles on their own areas of expertise on the new free service called 'Knol,' which stands for unit of knowledge.</description> 
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<!--24-07-2008:18:59:36-->
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  <title>China sets a record in oil consumption</title> 
  <link>http://www.rediff.com/rss/redirect.php?url=http://www.rediff.com/money/2008/jul/24china1.htm</link> 
  <description>The spiralling world fuel prices failed to lower its use in China, the world's second biggest consumer after the US, with data showing that the consumption had set records in the first half of 2008.</description> 
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<!--24-07-2008:18:52:42-->
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  <title>Govt approves Volvo's $275m investment in JV with Eicher</title> 
  <link>http://www.rediff.com/rss/redirect.php?url=http://www.rediff.com/money/2008/jul/24volvo.htm</link> 
  <description>The approval to bring in the FDI is subject to compliance with RBI and SEBI guidelines, besides subjected to approval of the relevant high courts for the demerger of distribution business of Volvo India. The finance ministry had already approved the FDI proposal of Volvo to invest $30 million (Rs 123 crore) for induction of foreign equity up to 8.1 per cent by way of acquisition of shares in EML.</description> 
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<!--24-07-2008:18:28:04-->
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  <title>Economic reform: BJP keen to support govt</title> 
  <link>http://www.rediff.com/rss/redirect.php?url=http://www.rediff.com/money/2008/jul/24reform.htm</link> 
  <description>The Opposition BJP on Thursday said it is willing to consider supporting the government in expediting economic reforms if the Prime Minister takes the initiative.</description> 
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<!--24-07-2008:18:26:37-->
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  <title>Reliance Industries Q1 net at Rs 4,110 crore</title> 
  <link>http://www.rediff.com/rss/redirect.php?url=http://www.rediff.com/money/2008/jul/24reliance1.htm</link> 
  <description>Reliance Industries' turnover increased 38 per cent to Rs 43,050 crore for the quarter ended June 30, from Rs 31,290 crore in the same quarter last fiscal.</description> 
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