Deepika Padukone is the only Indian actress to feature in Business of Fashion 500 list, described as “the definitive professional index of the people shaping the $2.4 trillion fashion industry.”
The magazine says Padukone is “one of the highest-paid actors in Bollywood.” She was featured on the April cover of American Vogue and “has become a red carpet mainstay by mixing Parisian haute couture labels with homegrown Indian designers,” it said.
Named one of the 100 most influential people in the world in 2018 by Time, the magazine said “Padukone is an active celebrity endorser for several brands and products, including Tissot, Maybelline, Coca-Cola, and L'Oréal Paris, among others, and has become known for her personal style, mixing Western luxury fashion labels with homegrown Indian designers.”
Others who made it to the list include Sanjeev Bahl, founder and chief executive of Saitex; Avinash & Kabir Wadhwani, cofounders and chief executives of Nigeria’s prominent luxury boutiques Temple Muse; and model Jeenu Mahadevan.
Business of Fashion says Bahl’s Saitex, a Vietnam-based jeans manufacturer has several clients including Everlane, Madewell, J.Crew, Target and G-Star Raw. The company’s “popularity with major U.S. brands can be pinpointed to the sustainable practices underpinning the manufacturing process,” the magazine says.
The Washwani brothers co-founded Temple Muse, one of Nigeria’s most prominent luxury boutiques. Described by the pair as a lifestyle store, Temple Muse carries fashion and accessories, intermingled with homeware products and services such as a florist, a wedding gift registry, a café and an event space. “As African designers gain increasing traction among consumers abroad, highlighted by public figures like Beyoncé, Michelle Obama and Theresa May who have donned African designs for public appearances, Temple Muse is providing the much-needed space for luxury,” the agazine says.
Having walked the runway for the likes of Givenchy, Versace and Fendi, the Norway-born Mahadevan joins only a few models of South Asian origin to break into modeling and has been outspoken about colorism in the industry. Since bursting onto the scene in 2017, Jeenu Mahadevan has become one of the hottest male models, with Vogue Paris listing him as one to watch in January 2018. Initially an aspiring astrophysicist, Norway-born Mahadevan was discovered by Ida Falck Øien — one third of the design team behind Norwegian fashion brand Haikw — while on his local bus route home in November 2016. He was later picked up by Team Models, now his mother agency.