Fashion event provides platform for South Asian designers

Photo credit: HAPPYMONDAY @happymonday

Six designers from India and Pakistan displayed their Summer 2020 collection at “Fashion Parade,” a presentation of South Asian fashion at Christie’s Auction House in New York, Aug. 27. The brain child of Sadia Siddqui, the Aug. 27 event marked Fashon Parade’s debut in the Big Apple.

Held in partnership with Citi and the Fashion Institute of Technology, the show featured a presentation of the upcoming auction “South Asian Modern + Contemporary Art” at the opening reception. The subsequent fashion show saw looks designers including Ali Xeeshan, Faiza Samee, Kamiar Rokni, Elan, and Delhi Vintage Co. A day after the runway show, FIT hosted a panel discussion about the evolution of South Asian fashion with the designers.

Celebrities attending the Aug. 27 event included Dorinda Medley of “The Real Housewives of New York City,” Evan Betts of “So Cosmo,” Sophie Sumner of “America's Next Top Model,” model Ashley Haas, and celebrity chef Palak Patel.

In an interview with India Abroad prior to the fashion event, Siddiqui said he created Fashion Parade to “change the narrative and perceptions toward fashion designers in South Asia.” She said although being “exceptionally talented,” they do not have global recognition. “We are about celebrating diversity,” she said.

Siddiqui started her career as a model in London and found a lack of representation of South Asians in the industry. She began Fashion Parade in London in 2013 to promote South Asian design internationally. The event was first held in 2014 in London’s Kensington Palace.

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