Indian American rapper Raja Kumari has been signed by Mass Appeal India, making the Grammy-nominated inger, songwriter and dancer to sign with the label.
Mass Appeal India launched in August 2019 as a partnership between rapper Nas’ urban culture-focused entertainment company and Universal Music India, a division of Universal Music Group. In announcing Kumar’s signing, Nas said in a statement that he’s “thrilled to have her on the team as the first lady of Mass Appeal India.”
“I’m so excited to be joining Mass Appeal family, ever since I fell in love with hip hop it has been a dream of mine to work with Nas,” Kumari said in a statement. “Their vision of bringing Indian hip hop to the international market is inspiring and I look forward to working together to achieve that goal.”
Kumari, whose real name is Svetha Rao, was born in California to Indian parents who emigrated to the U.S. in the 1970s. Variety says Kumari is on a “mission is to create art that blends her Indian roots with her American upbringing, with music that “fuses the rhythms she absorbed as a trained classical Indian dancer with her love for hip-hop.”
Her first single through Mass Appeal India will be “NRI,” which will be released in April, with a full-length EP to follow. Earlier this month, Kumari dropped “Goddess,” a new collaboration with Krewella and Nervo to celebrate Women’s History Month.
Kumari debuted in 2016 with “The Come Up” EP and has released several singles, along with last year’s “Bloodline” EP on Epic Records last year, on which she worked with veteran producers Sean Garrett and Danja.
She has also collaborated or co-written songs with Iggy Azalea, Fall Out Boy, Fifth Harmony and Gwen Stefani.