Sonam Kapoor Ahuja has once again joined hands with Los Angeles Tourism for a campaign showcasing the city’s cultural, culinary, shopping and wellness offerings. This time, “The Zoya Factor” actress has paired with her sister, fashion and jewelry designer and film producer, Rhea Kapoor.
The multi-part series follows the siblings as they explore the diverse neighborhoods of Los Angeles. On her Facebook page, Sonam Kapoor has shared a video of the campaign where she and her sibling are seen in Los Angeles’ trendiest spots. “LA is truly a vibrant city filled with diverse cuisine, inspiring art, and yes a shopaholics paradise,” she wrote on her Facebook page.
In a statement, she said: “There is an outdoor vibe and so much emphasis on health, fitness, and good food. There is something for everybody.” Rhea Kapoor chimed in. "LA's become like a second home to us. It's just everything that I like about the States rolled into one package with sunshine and good weather around it,” she said.
"There is a natural affinity between Los Angeles and India thanks to our shared love of film,” an Indo-Asian News Service report quoted Don Skeoch, Chief Marketing Officer for Los Angeles Tourism & Convention Board, as saying. We wanted to utilise this campaign to build on that affinity and show prospective Indian travellers the diverse options they have to eat, play and shop in L.A. through the eyes of our mutual friends, Sonam and Rhea Kapoor."
Last March, Sonam Kapoor and her husband Anand Ahuja participated in a similar campaign.