Sabrina Singh joins Bloomberg’s presidential campaign as it's national spokesperson

Sabrina Singh, seen here with her husband, Mike Smith, Finance Director of Democratic Congressional Campaign Committee.

WASHINGTON, D.C.— Sabrina Singh, 32, erstwhile national press secretary of U.S. Sen. Cory Booker’s (D.-N.J.) presidential campaign that hit the skids last month after Booker opted out, has jumped on the presidential bandwagon of billionaire Republican-turned-Independent-turned-Democrat Michael Bloomberg.

A former spokeswoman for the Democratic National Committee
(DNC), Singh took to Twitter on Jan. 30 to announce she had joined Bloomberg’s campaign as its national spokesperson.The former New York Mayor who served for three consecutive terms, got a boost last week when the DNC changed its debate rules and that the criteria for making the debate stage by dropping the minimum individual donor requirement. Bloomberg, whose campaign is largely self-funded is likely to join the Democratic debates if his polling numbers reach the new threshold. 

Los Angeles, Calif.-born Singh, in her tweet said, “I have joined @MikeBloomberg @Mike2020 as national spokesperson! I’m beyond excited to work with this incredible team to defeat Donald Trump. #MikeWillGetItDone.”

Welcoming Singh on board, the Bloomberg campaign also issued a statement, saying: “We are thrilled to have Sabrina on board – she’s a veteran of multiple races who will add to our talented team as we continue to grow in the run-up to Super Tuesday.”

Although Bloomberg is not on tap to appear on the Democratic debate stage on Feb. 7, and has not been campaigning in Iowa, New Hampshire, South Carolina and Nevada — the first four primaries — he has set his sights on the Super Tuesday Democratic primary on March 3, where he hopes to make a stand and come into his own as a viable candidate. By then he would have spent close to or over $200 million in television and social media ads, the bulk of them going after Trump with a vengeance.

Singh acknowledged that she was indeed disappointed that Booker had to withdraw, declaring that “Cory is fantastic, but unfortunately, it just wasn’t his time.”

She told India Abroad that her new boss “Mike is the best candidate to go on and beat Donald Trump in the fall.”

“And, so, yes, it worked out well, when the opportunity presented itself,” she added.

Sabrina Singh in her interview with India Abroad, spoke of the warm relationship between Bloomberg and Booker over the years, including during the time both were mayors of neighboring cities and the cooperation and coordination they had enjoyed at the time. “They have had a very good relationship, absolutely,” she said.

As Bloomberg’s national spokesperson, she said her prime responsibility would be to get Bloomberg’s message out to all facets of the media from print, television and social media and “of course the American people.”

“That’s 100 percent exactly what I’ll be doing, very similar to what I did earlier on Cory’s campaign,” Singh said.

She also acknowledged that the DNC’s rule change, would necessarily provide Bloomberg the opportunity to further get his message out when the “surging polls” in his favor would feature him on the debate stage in the near future.

In 2018, when Singh was named the Deputy Communications Director at the Democratic National Committee, she told India Abroad in an interview that countering and combating the dangerous xenophobic, bigoted, racist and anti-immigrant policies of the Trump administration, which she alleged are enabled by the Republicans in Congress and in the GOP majority state legislatures, was a top priority of the Democrats.

During that interview, Singh also disclosed that her political activism is inspired by her grandfather Sardar J. J. Singh, a pre-partition freedom fighter in India, who immigrated to the U.S. in 1946 and continued his political and community activism that led to the enactment of the Luce-Cellar Act that allowed 100 Indians to immigrate to the U.S. annually.

The Act also permitted Indian nationals that numbered anywhere from 2,500 to 3,000, already residing in the US, eligible to become naturalized American citizens. Before the enactment of that Act, Indians were prohibited from becoming U.S. citizens and were allowed admittance only as visitors and tourists. 

Singh’s father, Manjit Singh, was born in the U.S. in New York, in 1956, but when he was just 5, her grand-parents moved the family to independent India and to New Delhi.

Singh said it was not until the 1980s that her dad — who was chairman and CEO of Sony India -- and her mom, Srila Singh, decided to immigrate to the U.S.

Singh said, her grandfather had died “when my dad was about 18 years old and I never knew much about my grandfather although my parents tangentially mentioned him every so often.”

“But, I didn’t really learn about what he was doing in the U.S. and why he was here until I was in college and began to understand the significant impact he had, and then I found myself feeling so proud of him and really inspired and interested in government and from then on, I always wanted to do something good and make a difference and I came to DC, inspired by the election of Barack Obama, after I graduated and led me to where I am today.”

“I wanted to work in government and I first began a career at the Democratic Congressional Campaign Committee (DCCC) as the press assistant, which was the first exposure to campaigns, what they do and how they operate.”

Singh said, “Following the DCCC, I became the Communications Director for Rep. Jan Schakowsky (D.-Ill,) for a year and then left to become the Democratic Governors Association Deputy Communications Director.”

Before joining the DNC, she served as Hillary for America's Battleground Regional Communications Director for Florida, North Carolina, Nevada and Colorado.” 

Singh, is an alumna of the University of Southern California, majoring in International Relations.

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