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Trump’s campaign team has launched a new social media campaign targeting IndianAmerican voters who are variously estimated to number between 2 and 2.3 million voters, according to experts.One Facebook ad features Trump and First Lady Melania Trump standing in front of the famed Taj Mahal in India which they visited during the Feb.24-25 trip.

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It was a bolt from the blue for many in the Indian-American community when lawmakers, one after another, pilloried India in the Congress last month taking the Narendra Modi government to task for its alleged human rights violations against minorities, particularly its actions in Kashmir after stripping its special status under the Constitution.

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When President Donald Trump decided to join Prime Minister Narendra Modi at the ‘Howdy Modi!’ rally in Houston on Sept. 22, it was seen as a win-win situation for both the leaders. For Modi, it was to be an opportunity to renew his connection with the Indian diaspora in the U.S. who have contributed to his election campaign this year, both financially and with phone calls and email messaging from the U.S.