Incredible India, an international tourism campaign to promote tourism in India to an audience of global appeal, was lauded with a top prize at a travel and consumer show held in New York last month. The campaign, maintained by the Government of India since 2002, won the “Best in Show” award at the New York Times Travel Show held Jan. 25 to 27 at the Jacob Javits Center in Manhattan. Incredible India was also the presenting sponsor of the travel show. The award was received by Yogendra Tripathi, secretary to the tourism ministry, who led the team at the show, along with other important stakeholders in India’s tourism landscape. The team worked toward scaling up its tourism promotional efforts in the U.S., enhance India’s visibility and to increase its share of U.S. outbound travel market.

At the travel show, attendees could participate in a variety of India-focused programming and incentives including seminars, discussions and food tastings. Highlights included cultural presentations and a talk and book signing by celebrity chef, author and “Top Chef” host Padma Lakshmi. As part of her conversation with Emily Weinstein, deputy food editor at The New York Times, she discussed travel, food, and her best-selling book “Love, Loss, and What We Ate: A Memoir.”

“India is consistently a top travel destination for the industry professionals and travelers who attend our Show each year and we’re proud that we’re able to provide the quintessential event for them to learn about the latest in travel and travel news,” Lisa Howard, general manager, New York Times said. 

According to data available from the Ministry of Tourism website, the number for foreign tourist arrivals in India jumped 16 percent to 8.8 million in 2016 from 7.68 million in 2014. In January to November 2018, they were 9.3 million, up 5.7 percent over the same period in 2017.

International tourist arrivals in India are forecast to rise to 30.46 million, generating expenditure of $46.71 billion, an increase of 5.5 percent per annum.

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